Just face it: you, your spouse, your kids, and even your mother is using it. It’s a major media property at this point for most people with internet access in North America and much of the rest of the world now. Facebook is to social media what NBC once was to television, back when people still said “television”. This micro-post will drop the top 10 tasty reasons on what makes Facebook work and why your B2C biz with personality should be on it.
Why Facebook Ad Campaigns Work
- Friends share posts on a page they liked through a FB campaign like.
- Onlookers are stalking you, clicking what you click, liking what you like.
- Ad relevance based on text, tagging and categories.
- Demographic targeting.
- Retargeting-like stickiness.
- Your friends & fam don’t hate ads, they hate DUMB, CHEESY ads!
- Facebook ties in well with Twitter, Google search & Google+.
- In the next 5 years, most people will access ads via mobile devices.
- FB analytics work. They scary work.
- FB ads continue to be cheap when using impressions mode.
- Mark Brimm is founder and Marketing Director @ 123interface.com and author of AdWords University and The SEO Instinct.