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10 Reasons Facebook Advertising Works

Just face it: you, your spouse, your kids, and even your mother is using it. It’s a major media property at this point for most people with internet access in North America and much of the rest of the world now. Facebook is to social media what NBC once was to television, back when people still said “television”. This micro-post will drop the top 10 tasty reasons on what makes Facebook work and why your B2C biz with personality should be on it.

Why Facebook Ad Campaigns Work

  1. Friends share posts on a page they liked through a FB campaign like.
  2. Onlookers are stalking you, clicking what you click, liking what you like.
  3. Ad relevance based on text, tagging and categories.
  4. Demographic targeting.
  5. Retargeting-like stickiness.
  6. Your friends & fam don’t hate ads, they hate DUMB, CHEESY ads!
  7. Facebook ties in well with Twitter, Google search & Google+.
  8. In the next 5 years, most people will access ads via mobile devices.
  9. FB analytics work. They scary work.
  10. FB ads continue to be cheap when using impressions mode.

 

Mark Brimm
Mark Brimm is founder and Marketing Director @ 123interface.com and author of AdWords University and The SEO Instinct.

13 thoughts on “10 Reasons Facebook Advertising Works

  1. Sounds really good. I’ve been missing all this while. Just took my business to Facebook, I’ve created a page and working on getting the ads campaign started. Can you throw some light on how to manage ads to perform extremely well? Thanks.

    1. Hi, George,

      For now, I’d say that FB ads are not WYSIWYG. You have to research the groups and other data first to get additional insights into what will give biggest bang for buck. If, for example, you can’t search a keyword on FB and find lots of active interest groups, that keyword’s value may be overstated or distorted in some way. Just because the FB ad head-count is sizable doesn’t make it worthwhile. You have to dig into some off-the-cuff research to get a feel for the true engagement potential, and also consider whether you’re making your creative truly engaging in itself. That means researching what competitors are doing in their creative strategies, which of course, is just applied elbow grease, when you think about it.

      I will likely post another article on FB ad campaign optimization soon, so subscribe to the blog to get updates.

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