Google Products Search Marketing almost never makes sense for a small or medium sized business…unless, of course, you actually have lots of products, a product ad spend budget, have a shot at seizing a slice of profitable niche market share and have a good captain at the helm of your campaign. Then it makes sense. Automated solutions typically don’t offer quality, and that’s where Ecommerce platform-specific marketing solutions typically fall flat due to lack of insight and experience of the marketer (that’s now YOU!). The medium is limited by your own skill sets or lack thereof. Are you a capable marketer famiiar with the concepts and tools of the trade? Can you verify keyword research easily via third-party tools? Or will you be herded by an automated prompt?
Expert, experienced management and refinement of Google Products by a AdWords certified manager is normally your best bet to make sure that you’re taking advantage of this powerful extension of your Google advertising. Google Products works hand-in-hand with Google AdWords campaign management tools, as well as with other factors like Google+ authorship. When taking a balanced approach to Google Products, the outcome is far more likely to yield high first-page visibility for your top product keywords and a greater share of leads in your market niche.
Ask us how Google Products can help your Ecommerce product website:
- Mark Brimm is founder and Marketing Director @ 123interface.com and author of AdWords University and The SEO Instinct.