Do you engage your prospects? I mean really engage them? If not, they’re probably passing you by. If your business isn’t generating leads, it’s only because you either don’t have enough visibility, or you don’t engage your leads that you already have.
Does your marketing lack engagement? And if so, what are you going to do about it?!
You may be asking yourself, “Is engagement really an important perspective”?
The online marketing industry has long factored engagement into the strategic use of the marketing mix, with the first statistically significant data being published as early as 2007. Today, engagement consumes a sizable proportion of online marketing budgets, particularly in relation to the exponentially expanding mobile medium. Taking into consideration the mobile-heavy direction of online internet usage via smartphone, tablet and wearables apps alone, we can see how important engagement as a focus is becoming in marketing today:
The industry is expected to stretch from $12.2 Billions in 2017 to $13.1 Billion in 2018 .
If isolated, the engagement process itself can be mapped out as follows:
So, how can your organization take advantage of the increasing need to engage your intended audience via your online marketing channels?
Enlist the powers of…
- Video Networks
- Social Media Monitoring
Using the powers of internet marketing (close listening, SEO, video, news results, social media) and good ole’ fashioned publicity principles, you, too, can engage the prospect with your own story!
We provide tips to help you create your own comprehensive, workable plan (and, of course, you always have the option to have us do it–for a fee, of course).