Stop Buying Snake Oil!

May 8, 2017Internet MarketingMark Brimm

One of the most difficult parts of being a marketing consultant...is the turn-around factor. You think you've got a client who gets it. And they give signals that indicate they do indeed get it. And then, one day, they leave you a note in an email saying that they've lost their committment to finish Read more [...]

10 SEO Lies You Probably Believe

February 1, 2016Search Engine Optimization, SEOInternet Marketing, Search Engine Optimization, SEOMark Brimm

Few of us (author excluded) have had the particular circumstances to be able to know the history of SEO and search to such an extent that they can know what everyone is doing wrong, often without even asking or looking. Some myths just survive despite all odds, because they're based in certain myths Read more [...]

Wearing Too Many Hats?

January 22, 2016Internet Marketingbusiness advice, business development, entrepreneur, fails, marketing advice, solopreneurMark Brimm

You might not think people are watching your brand, especially when sales seem down, but they are...sometimes just before passing it over for another equal-marketing-budget brand that simply cares more about how they put themselves together. Some brands are malformed because the owner hasn't committed to Read more [...]

Designed to #FAIL

May 30, 2014Internet MarketingInternet Marketing, Marketing FailureMark Brimm

I wish clients could hear the thought-processes going on in the minds of veteran marketers when what they think they are saying really sounds more like this: "We're going to go ahead and F' this one up. Outdated customized website development requiring huge hidden costs of doing business with us, because Read more [...]

National Versus Local SEO

January 17, 2014Local SEO, Search Engine OptimizationHouston SEO, Local SEOMark Brimm

The Local SEO Dilemma Local SEO is no better understood than national SEO by most SEO newbies. So, the question remains. Is Houston, TX search engine optimization any different than for San Francisco, CA? No...and yes. Here's why: Say you own a Houston business website and it's brand new. The Read more [...]

When is Google Products a Good Buy?

December 28, 2013Google Products, Search Engine Marketing, SEM for EcommerceAdWords, Google ProductsMark Brimm

Google Products Search Marketing almost never makes sense for a small or medium sized business...unless, of course, you actually have lots of products, a product ad spend budget, have a shot at seizing a slice of profitable niche market share and have a good captain at the helm of your campaign. Then Read more [...]

SEO for Ecommerce Product Websites

December 27, 2013SEO for EcommerceEcommerce, SEOMark Brimm

"Why do I need SEO for an Ecommerce product website if I'm already using Pay Per Click and Google Products?" One reason is because unlike the latter two paid traffic sources, SEO is long-term and independent of paid results. Search engine optimization is ultimately about long tail search relevance. Read more [...]

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