We were founded by a single web marketing practitioner, Mark Brimm, in 2001. Mark has deep knowledge and skill sets in all facets of web marketing, with the longest-running experience being in search (doing and closely following SEO since 1992), creative projects like responsive and mobile website design and website marketing, including social media, email campaigns and online PR campaigns like campaign concepts, press releases and press kits, as well as reputation management. We stay current with best practices and look for innovative ways to add real value to the client’s bottom line.
We handle accounts of all sizes, nationally and abroad, due to our ability to provide innovative design, programming expertise and Web Marketing specialities such as search engine marketing (SEM), local and national SEO and SEO copywriting, SMO (social media optimization), SMM (social media marketing), Press Release Copywriting, Press Kit materials, as well as solid service and support across multiple platforms and languages.
We specialize in how to market to American and English-speaking audiences. We have support in several languages for larger accounts requiring special attention. If it is to be marketed to a US business or consumer, you should think of us first.
A Familiar Work Ethic
We’re just like you. We prefer to get things right. And we can help you to find the missing puzzle piece for your marketing plan, the piece you would implement yourself if you only knew how. The internet changes fast and often. The nature and roles within online marketing will continue to transform dramatically for many industries, and that this ongoing situation requires a strong adaptable expertise that utilizes the new strategic importance of informational models of product awareness. Content is king. Marketing that content requires a thorough understanding of the principles behind the theory and limitations of the search engines, web site usability principles, ad trends, and the elusive role of conversion.
We emphasize your company’s positioning via the correct sequencing of inbound marketing methodology and techniques, instead of wasting your marketing dollars on plans that run in circles. We do not use software to manage paid search. Hits do not equal leads. We do not sell large numbers of “hits”. We do not spam search engines and directories using mere site submission tools, keyword-stuffing, and temporary links. We hand-craft web sites from top to bottom, and market them using sound marketing research, concepts and elbow grease according to the rules of the medium. We are a conversion-focused marketing company powered by the expertise of seasoned marketing and development professionals.
We craft conversion-ready plans that draw motivated traffic to your site: search engine marketing that generates sales, and search engine optimization that gradually raises your sales and lowers overhead while maintaining the reach of your message. This is how we work for you. We advise our clients upfront what the best course of action is, and then work with them to institute that plan to create an array of winning marketing strategies that actually work.