What is Search Engine Optimization (SEO)?
That’s one of the most worthwhile questions any new online business owner can ever hope to ask. Why? Because it will make or break any business whose chief method of receiving sales comes from internet searches from any of the major search engines available, such as Google, Bing, Yahoo, YouTube and other popular websites with heavily-used search engines.
On the surface, you could say that search engine optimization (SEO) is really just about the synergy between your presentation of your business online and your relevance for relevant keyword searches. That is too simplistic a statement to make SEO something anyone can do, but reasonably truthful. Search engine optimization is optimization of your on-site content pages and assets (PDFs in some cases, videos in others, images in most) combined with strategic link-building that is white-hat and long-term in nature. Link-building should be user-oriented as much as possible, and make use of more popular and more established (older, and usually higher page-authority) websites. SEO is about building search phrase and topic relevance, not just getting to the top for 3 phrases that seem to get the most traffic. Long-tail keyword searches are how most people search the web, and draw upon competitive core keywords in actual searches. Long-tail relevance is the ultimate goal of all sound SEO.
Why Search Engine Optimization Matters
Search Engine Optimization is the most common form of web marketing used by both Fortune 500 companies and start-ups. Why? Because it gives a site’s web marketing a foundation, a way to achieve a minimum of results even when your marketing budget has gone dry. A good SEO foundation lays the ground for dynamic AdWords and other dynamic PPC campaigns on large sites with hundreds or thousands of products and less ease of managing those product landing pages. That’s where SEO comes in extra handy, by creating the on-page content optimization required for dynamic ads to know where to direct dynamic product ads.
SEO also addresses must-have marketing components for your website like meta tags for site search optimization, keyword research, content viability and data-tagging for structured data and rich card applications in SERPs (like quick answers).
We use fully tested Search Engine Optimization methods and Link campaigning to get your site listed inTop10 results. Click on the typical examples below.
What is the difference between Paid Search and Organic?
Individuals use Internet search engines like Google.com to search for keywords or keyword phrases, like “ad industry guru” or “jet skis” and then they find search results in two categories. The first, free results, are seen at the left side of the screen. Paid results (not free) are seen on the right side on Google, the top, the bottom, and sometimes even in between organic results.
Optimization vs. PayPerClick (PPC)
Paid results, such as are used in PayPerClick (PPC) campaigns like Google.com’s AdWords program, are usually seen on the right-hand side or top of the search results. PPC results are just that, paid-per-click. They cost the advertiser money each time someone clicks the text ad. Despite some recent attempts to streamline AdWords and prevent fraudulent clicks, PPC campaigns aren’t foolproof, but they do get instant visibility on search results for most non-proper noun searches. For instant sales, it’s an effective road to take, but it can be wasteful over time.
We perform Search Engine Optimization with free results visibility in mind. Like PPC, it’s not permanent, but unlike PPC, Search Engine Optimization only costs the fees charged by the optimizer, instead of paying per click. A well-optimized site that is widely linked to from without will get superior free results placement on search engines and without the hefty and hard-to-regulate monthly click-through fees. Search Engine Optimization and links campaigning thus the solution for businesses with a marginal marketing budget.
How Long Does It Take?
The typical Optimization requires 2-3 months for full results. 2 months is the norm. This is due to the way engines crawl (find) web sites and index them into their records.
“I could do SEO myself, I just don’t have the time!”
…No you couldn’t, so please stop saying that.
Sorry, but consider this your intervention if you’ve ever mouthed the above sentiment. You probably can’t fix your own car’s serious engine problems. You can’t cut your own hair without looking like an escaped mental patient. And you definitely can’t magically do best-practices-compliant AND effective technical and strategic SEO amidst all the complex factors of how search engines process information on the most complex information network in history just because you understood a few principles of SEO in a random blog post you found that time. Thinking otherwise is a very quick path to getting your website domain banned forever.
So…seriously…you have to stop saying that.
Why do the big websites get so much visibility on organic search results?
In a word: content. You know all those endless product pages and category pages and explanation pages they have? That’s content. And they have lots of it. So unless you have that, and all that goes with the kind of affiliate relationships that comes with, don’t see them as your competitors. What you can do is build out your website with lots of useful, intelligent content pages, exploit your natural opportunities and get the right SEO team for that task.
How Much Should You Pay for SEO?
What is your true marketing budget? Does it make sense to try to get SEO on the cheap? Not unless you have no marketing budget at all, which either is or is not your business reality. SEO is an investment, a foundation. Do it right. It’s the one thing most permanent in your online marketing. More than PPC, more then social media even, because poor SEO is the hardest and most costly thing to try to correct, bar none.
Some Search Statistics
With marketing budgets getting tighter and an emphasis in providing clear Return on Investment (ROI) for any marketing initiatives, it is critical to employ a medium that delivers results. Search engines are an effective vehicle to help buyers find what they are looking for. By positioning your web site to be accessible to the buyer seeking your product or service at the moment that they are making a purchasing decision, the end result is increased traffic of qualified visitors to your web site.
Studies clearly show
Search engines are the primary way that internet users find the offering or web site they’re looking for. Take a look at a few recent statistics:
- Over 80% of web users find the sites they’re looking for by using a search engine, according to Forrester Research & Georgia Tech’s GVU Center User Surveys.
- Each day, 57% of all web users search the Internet, making search the 2nd most popular Internet activity after email (according to Statistical Research, Inc.)
- Search listings outscore banner and tile ads by more than 2 to 1 on measures including awareness, likelihood to click-on, and overall opinion, in a recent study by NPD Group. The survey also found that consumers are 5 times more likely to purchase a product after seeing search listings versus banners.
- Search engines drive extremely targeted traffic. The visitor that finds your site through a search engine is looking for exactly what you’re selling.
- SEO is one of the least expensive methods of driving traffic to a web site.
- Most paid clicks are not the final click before a purchase. Organic results factor in as the internet lends itself most readily to research, comparison shopping and reputation-checking.
- SEO is a great value that demonstrates clear ROI via Analytics-confirmed ranking progress for the same valuable PPC search terms.
|Our process involves
to constantly make improvements to your organic search ranking campaign.
SEO Rules Change Often… Does Your SEO Change with Them?
Google, long recognized as the industry bellwether for Internet-based search technology, has altered the course of the job of the Search Engine Optimizer, or SEO, and thus of SEM (Search Engine Marketing), many times over. The correct way to respond to this situation is:
A) not to rely upon a single optimization alone to put you on top. Those who are on top currently are not there due solely to a single optimization of their site. To stay on top, you need a dedicated, year-round solution for Search Engine Marketing, requiring seasonal updates, and seasonal updating (and even removal, in some cases) of links.
B) Consider the use of (non-spammy) web rings, free banner programs, and newsgroups to get out the word about your service if your budget is too low to use PPC effectively.
C) Understand the value of a year-round campaign strategy with a single web marketing outfit. If you don’t know to go about it, an Interface SEO pro can manage such a campaign for you. A single team can learn your needs and market and offer the most advanced strategies, rather than can a “this-or-that” approach, employing different teams at random times.
D) Understand what you can buy AND what you cannot buy:
You can buy
You can not buy
|cumulative-beneifts optimization of your site.||guaranteed Top10 results from a temporary optimization.|
|quality directory and free partnering links to your site, via a web marketing service.||1-time “permanent optimization.”|
|a monthly optimization plan that will provide competitive results year-round.||links that never disappear. Sites come and go, and so do site owners, business managers, etc.|
|software that will help you to optimize your site, and possibly ruin it for SERPS or get your site banned.||software that will optimize your site for you as an SEO could do.|
|current best practices optimization strategies.||eternal optimization hacks.|
How can I memorize good SEO principles?
There is a way: by memorizing the SEO Periodic Table, a cute little hack created by some SEO nerds who are probably too expensive for you, but clearly and simply document current SEO best practices. In fact, we provide all of these current white-labeled SEO best practices services.
Examples of Changing SEO Best Practices
In the not-so-recent past, Google up-ended their own algorithm system many times over, attempting to arrive at a less “tilted” approach via the bypassing of the keyword meta tag, depending more directly upon the actual text for the proper weighting of results. More recent public-announcement-style updates like Panda, Penguin, and Hummingbird are letting website owners know what Google wants them to think about in relation to SEO. As a result, the average entrepreneur is just as hard-pressed today to successfully take advantage of the instant services available on the market to do SEO alone, as on day one. The truth is, of course, that Google has always been updating their algorithms in such ways, they just weren’t telling us about them so publicly before Panda.
Why “Instant Submission” Vending Machine Style Services Don’t Work
Instant submission has never been a faithful means of submitting a site to multiple engines, and remains just as poor a method today. Some hosting companies are still selling this, but such automated behaviors could even become red flags for major engines to spot Grey Hat SEO tactics forming.
We give extensive attention to testing and research and we’ve found from our OWN research that instant submissions simply DO NOT achieve the level of quality results you will achieve using direct hand-submission from an experienced SEO technician. In fact instant submission is incredibly harmful to your site’s reception by search engines, and it really doesn’t matter who is doing it.
Real SEO Advantage
Our founder started consulting on SEO before Google ever came onto the scene. We’ve been at it that long. Veteran experience makes us the go to experts for search.
What can you do?
Search engines sometimes change the rules. We don’t mind. We offer campaign management that helps even the odds, no matter what the search engines do next. We work hard to help you give a face to your internet business.
Give us a shout to find out how we can help bring real SEO to your business: