Ever go to a webpage and cringe at the web copy’s hard sell or the lack of anticipation build? That could be what people are doing on your pages…is it? Are you sure?
Your site needs compelling web copy to attract both audience attention and that of search engine crawlers. Without it, not only will search results be missing for your offering, but you will have no content foundation for that offering to build other layers of marketing upon.
Balanced copy has
- compelling, educational, empowering text
- the “easy” factor
- reasonably search engine optimized formatting
- a key header graphic and possibly other helpful images
- links to your explainer video or other related assets
- a clear-cut next step along the conversion funnel
- spelled-out info as to what can happen in the next funnel step
- an obvious, appropriate call to action (CTA)
Learn how effective, scientifically-proven web copy techniques can enhance your marketing and sales…via SEO, Email, CRM and sales by helping you to engage your audience into conversions on your website!