National Versus Local SEO

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The Local SEO Dilemma

Local SEO is no better understood than national SEO by most SEO newbies. So, the question remains. Is Houston, TX search engine optimization any different than for San Francisco, CA?

No…and yes. Here’s why:

Say you own a Houston business website and it’s brand new. The same ramp-up period may apply in terms of SEO sandbox theories, but in reality the process is very much the same. Only the keywords and topics are customized, as well as the linking strategies employed. If it is an Ecommerce SEO campaign, you may be opting out of local focus.

How Local Focus Can Help

If your business and customers are truly local to you: smaller competition. Well, that was simple, now wasn’t it? But that’s not the only way it could help. If you’re a local biz that could easily go national, you’ll naturally benefit from building out content that addresses all the markets you’re able to currently focus on. And that means not just Houston, but Dallas, San Antonio, Fort Worth and eventually all the main areas of Texas. Start tackling other top cities from there, or keep moving regional if yur other marketing efforts gel more with that approach Either way can be supported with off-page efforts like shared onsite press releases, video content on YouTube, LinkedIn page info and posting. The sky is really the limit .

Just remember that for every top landing page of content or major keyword focus you create on your site, you’ll ultimately want offsite inbound inks supporting that content and it will need to be imagined in an organic, natural marketing strategy as much as possible for best possible results. Good enough is good enough, true. And with SEO, you’ll need to be a flexible SEO client…but always give your biz what you can in the way of marketing love. And that ultimately means: imagine PR as PR, imagine blog posts as share-worthy blog posts, imagine content as useful and/or sharable. Don’t just do SEO…do marketing with SEO factored in. And yes, hire someone who’s good with SEO, but make sure they want to plug into a good content factory.

How Local SEO Can Hurt

If you’re an Ecommerce website, optimizing your website content for local will quickly become an ongoing and impossible task. Sooner or later you will need to relinquish much of your local strategy, giving way more and more to national core and long-tail keyword representation, and eventually, to excellent, newsworthy/share-worthy content.

For more info on how local SEO can help your site, contact us below:

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  • thomas

    What if you are a local store or businnes and you are growing fast, could start your business with national SEO, or would it be better to start local or go directly to national?

  • ricky

    If you are optimizing your website for local, can’t you later change to national if needed?

    Nice post.

  • gregory

    Great article, thanks!

    One question, can I change from local to national and vice-versa?

  • Valentine Bonnaire

    That’s why I live in the UK!

  • Alberto Medrano

    I’m thinking about moving from my current location cause of this.

    • Andrew Spittle

      Where are you from?

      -Andrew

  • You should take part in a contest for one
    of the most useful websites on the net. I’m going to highly
    recommend this blog!

  • Mark Brimm

    Well, thanks, Louella! Feel free to subscribe and stay tuned!

  • Excellent points about Local SEO here! Good blog!

  • Mike

    Local Search Engine Optimization (SEO) is such a huge part to any business now a days it is a must have. I’m currently wondering if having your Google+ profile linked to your website provides any true value to local results. What do you think?

    • Mark Brimm

      Yes, at this writing it does. So does being a Google+ Author, for both organic and paid search, if you have the time and resources. From a strategic point of view, it may adjust over time, but it seems a long-term strategic benefit to the search user and therefore to Google. My guess it that it will continue to be important.